This vibrant imagined rebranding and repackaging project for Chakra Incense was created by Wisconsin-based graphic designer Zach Pater. Featuring a full rainbow of colors that differentiates the packages by scent, the packaging concept is produced with card stock and laser cutting technology.
Each variety of aromatic incense is denoted with a different accent color and is designed to be a sensorial experience targeted at a certain chakra, like Anja, the Third Eye chakra, or Anahata, the Heart chakra. In total, each chakra is represented in the Chakra incense collection, making for a total of seven.
Each box also converts into a handy incense stand, making the packaging functional and eco-friendly as well as aesthetically pleasing.
Energetic Incense Branding
The New Packaging for Chakra Incense Radiates Positive Energy
Trend Themes
1. Sensory Packaging - Opportunity for brands to create packaging that engages multiple senses, enhancing the overall consumer experience.
2. Chakra-focused Products - Potential to tap into the growing market of wellness and spiritual consumers by offering products that align with specific chakras and promote holistic well-being.
3. Eco-friendly Packaging - Demand for sustainable packaging solutions that are both functional and visually appealing, providing an opportunity for brands to align with environmentally-conscious consumers.
Industry Implications
1. Graphic Design - Graphic designers can explore creating visually striking and interactive packaging concepts that leave a lasting impression on consumers.
2. Wellness & Spirituality - Opportunity for businesses to develop products and experiences that cater to individuals seeking balance, healing, and spiritual growth.
3. Packaging Design - Packaging designers can focus on sustainable and functional solutions that align with the growing demand for eco-friendly products.