The Cetaphil For Everyone’s Sensitive Skin campaign is being launched by Galderma as part of its rebrand that will help to make the product range more appealing to a broader segment of consumers. The campaign follows on research that found sensitive skin to affect 70% of consumers regardless of their age, gender, ethnicity or skin tone. This sees the campaign put product visuals, portraits and a diverse cast of models in the spotlight to encourage all consumers to tend to their sensitive skin.
The Cetaphil For Everyone’s Sensitive Skin campaign will see the sensitive skincare products' silhouette laid over images of real people that put their expressions front and center. This creates a more intimate connection with consumers to position the products as being more approachable and suitable for the everyday person.
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Trend Themes
1. Inclusive-skincare Marketing - Marketing campaigns embracing inclusive visuals and diverse models can engage a wider demographic, highlighting products as universally suitable.
2. Consumer-driven Skincare Rebranding - Rebranding cosmetic products to appeal to consumers with sensitive skin taps into a significant market segment needing specialized care.
3. Visual Storytelling in Cosmetic Campaigns - Using real people and intimate visuals in skincare marketing creates an emotional connection with consumers, differentiating brands in a competitive market.
Industry Implications
1. Cosmetics - The cosmetics industry is seeing a shift towards products that cater to sensitive skin, addressing the needs of a growing consumer base.
2. Marketing and Advertising - Inclusive and emotionally rich advertising strategies are becoming prominent as brands aim to connect more deeply with a diverse audience.
3. Personal Care - The personal care industry is increasingly focused on developing products for sensitive skin, emphasizing inclusivity and everyday suitability.