C'est Bon debuted its new Spring/Summer 2023 collection dubbed L'avenir of Today. The contemporary fashion brand is known for blending modern culture and art through intentional design to create unique streetwear. Exuding individuality, elevation, and purpose, the new collection is built on the idea of balancing real interaction with augmented reality (AR).
In C'est Bon's L'avenir of Today collection, the present and the future are paralleled with color-block patterns and crisp silhouettes. During the runaway unveiling of the new range, models walked through a basketball court backdrop, which was adorned with massive art forms created by Lalo, a large-scale American pop artist. The basketball court is reminiscent of the brand's sport-inspired attire and nods to its popularity among NBA players.
AR-Influenced Streetwear
C'est Bon Debuts its Spring/Summer 2023 L'avenir of Today Collection
Trend Themes
1. Ar-infused Fashion - There is a disruptive innovation opportunity for fashion brands to incorporate AR technology into their designs and collections.
2. Color-blocking - The use of bold, contrasting colors in fashionable designs is becoming increasingly popular and presents an opportunity for new entrants to create unique streetwear lines.
3. Sports-inspired Streetwear - There is an opportunity for fashion brands to capitalize on the growing popularity of sports-inspired streetwear among athletes and sports enthusiasts.
Industry Implications
1. Fashion - Fashion industry players can utilize AR technology and incorporate color-block patterns and clean silhouettes to create unique streetwear fashion lines.
2. Sports - Sports industry players can collaborate with streetwear fashion brands to create innovative sports-inspired apparel and accessories for athletes and fans alike.
3. Art & Design - The intersection of art and fashion presents an opportunity for designers and artists to collaborate and create cutting-edge fashion statements with artistic influences.