Cereal is overwhelmingly packaged in a rectangular box, but this Froot Loops cereal packaging design switches things up with a polygonal aesthetic. Featuring ten sids and a fold-out pouring spout, the packaging is intended to stop spills from occurring in the morning; the worst time to make a mess.
Designed by Prachi Deshingkar and Shikha Kanakla of the MIT Institute of Design India, the Froot Loops cereal packaging design features a clear window to see the inside. The fold-out flap that allows the cereal to be poured is multicolored to copy the likeness of the brand character Toucan Sam.
Although the packaging is merely conceptual at this time, it holds significant promise for being a fresh way to update traditional packaging preconceptions.
Polygonal Cereal Packaging
This Froot Loops Cereal Packaging Avoids Spilling the Breakfast Food
Trend Themes
1. Polygonal Packaging - The trend of using polygonal packaging designs provides an opportunity for brands to stand out and create a unique visual identity.
2. Spill Prevention - The trend of incorporating spill prevention features in packaging presents an opportunity for brands to offer a more convenient and mess-free user experience.
3. Conceptual Packaging - The trend of conceptual packaging designs creates opportunities for brands to explore innovative and unconventional approaches to product packaging.
Industry Implications
1. Food Packaging - The food packaging industry can leverage polygonal designs and spill prevention features to enhance product functionality and brand appeal.
2. Consumer Goods - The consumer goods industry can adopt conceptual packaging designs to differentiate products and attract attention on store shelves.
3. Design and Innovation - The design and innovation industry can embrace the trend of polygonal and spill-proof packaging to create disruptive solutions that enhance user experiences.