No, you don't need a phone made of African Blackwood, titanium and crystal, but you know you want one. Or perhaps you would prefer the "Sol" phone with a keyboard made of gold. These luxury phones from Gresso are from the Avantgarde collection, and are the latest example of upscale handmade technology.
There's no report on the quality, but doesn't your assistant make all your calls anyway?
Implications - The mass adoption of mobile phones has forced discerning customers to look beyond the typical offerings of the iPhone and BlackBerry. Opulent mobile phones that pack all the features of consumer smartphones into a luxurious casing made of rich, exclusive materials will appeal to this well-heeled market.
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The Gresso Avantgarde Collection
Trend Themes
1. Luxury Mobile Phones - Disruptive innovation opportunity: Creating opulent mobile phones that incorporate all the features of consumer smartphones with luxurious, exclusive materials.
2. Handmade Technology - Disruptive innovation opportunity: Developing upscale handmade technology products that cater to discerning customers looking beyond typical smartphone offerings.
3. Upscale Materials - Disruptive innovation opportunity: Exploring the use of rich and exclusive materials in the design and production of luxury mobile phones.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity: Expanding the luxury goods market by introducing high-end mobile phones as a premium offering.
2. Technology - Disruptive innovation opportunity: Transforming the technology industry by creating luxurious alternatives to mass-market smartphones.
3. Fashion - Disruptive innovation opportunity: Collaborating with fashion brands to incorporate opulent mobile phones as accessories and fashion statements.