Chipotle Mexican Grill has announced that, for the first time, it is extending the opportunity for all fans to apply for its coveted Celebrity Card through LinkedIn Easy Apply. Traditionally, these cards were reserved for notable figures such as athletes, musicians, and influencers who publicly expressed their admiration for the brand. However, recognizing the evolving definition of celebrity in the age of social media, Chipotle is now opening this exclusive program to the broader public.
From June 24 to July 3, 2024, fans can submit creative content through LinkedIn to explain why they deserve a Celebrity Card, with up to five winners being selected to enjoy free Chipotle meals and catering for a year. This initiative not only democratizes access to the card but also aims to deepen connections with Chipotle's most passionate customers, especially appealing to Gen Z, the fastest-growing demographic on LinkedIn.