Leading Canadian online lifestyle magazine and production company Noteable Life has partnered with the Canadian Country Music Association ahead of the much-anticipated 2018 CCMA Awards, becoming the official Producer of Record.
With this partnership, the CCMA Awards will have a refocused content strategy that will aim to better connect with the rising number of country fans within Canada. In addition to connecting fans to the music, the partnership will result in more recognition for Canadian country artists from all over. To do this, Noteable Life will produce the live 2-hour broadcast, and promote the awards through social media and marketing techniques. Leading up to the event, fans can expect to see experiential and high-impact brand campaigns, as well as collaborations with Canadian country artists.
Country fans can see the 2018 CCMA Award Show broadcast live from the FirstOntario Centre in Hamilton, Ontario, on CBC on September 9th at 8pm EST.
Canadian Country Award Partnerships
Noteable Life Has Joined with the CCMA for the 2018 Awards
Trend Themes
1. Country Music Content Strategy - Partnerships between online lifestyle magazines and production companies with music associations, as seen with Noteable Life and the CCMA, will trend towards a focused content strategy to better connect with fans.
2. Experiential Brand Campaigns - Leading up to country music award shows, collaborations between production companies and artists will result in experiential and high-impact brand campaigns, which will be a growing trend in the music industry.
3. Promotion Through Social Media - As seen with Noteable Life's partnership with CCMA, utilizing social media and marketing techniques to promote an award show will become an increasingly popular trend in the entertainment industry.
Industry Implications
1. Online Publishing - Partnerships between online lifestyle magazines and music associations will create opportunities for new business models and partnerships in the online publishing industry.
2. Production - Production companies that specialize in music events and performances can tap into the trend of partnerships between lifestyle magazines and music associations to expand and diversify their client base.
3. Music - As seen with the Noteable Life and CCMA partnership, country music associations can create more opportunities for recognition of artists and a better connection with fans through collaboration with lifestyle magazines and production companies.