Outrageous performances have become a staple of fashion show productions. The linear platform strip is now a thing of the past, forgotten by visionary designers in search of the next groundbreaking scheme. Many of these ambitious catwalks are thematic, following the rhetoric commonly associated with safari, underwater or futuristic motifs. The Catwalk Trend Report dissects these productions in detail, providing readers with 69 leading PRO Trends and 696 runway prototypes.
The world's top fashion houses are no doubt in competition with one another. This underlying competition has been intensified in recent years with the rise of the fashion blog scene, instantly reporting on chic scenes and their lengthy implications. Ambitious journalists and set designers will benefit from the extensive information contained in the Catwalk Trend Report.
Catwalk Trend Report
Scrutinize the Set Designs Preceding the Fashion World
Trend Themes
1. Thematic Catwalks - Fashion designers are experimenting with thematic catwalks and exploring unconventional set designs, creating opportunities in event management and advertising.
2. Immersive Fashion Shows - The use of immersive technology for fashion shows offers opportunities in augmented and virtual reality sectors, as well as in high-end fashion education and experiential marketing.
3. Sustainability in Fashion - With the growing trend towards sustainable fashion, designers and manufacturers have an opportunity to utilize eco-friendly materials and production methods to create sustainable, yet chic fashion lines.
Industry Implications
1. Fashion Design - Fashion designers can leverage the trend of thematic catwalks and immersive shows to create more engaging and memorable fashion experiences for the audience.
2. Event Management - Event managers can explore new opportunities in creating immersive, technology-driven fashion shows that offer unique experiences for the audience.
3. Marketing and Advertising - Marketers can use the trend of unconventional set designs and sustainable fashion to create campaigns that align with the values and interests of their target audience.