Casio America is debuting a new watch collection spotlighting eco-friendly design elements for the conscious consumer. Dubbed the GMAP2100ST series, this lineup appeals to lovers of neutral tones with its emphasis on pink, white, and beige colorways and slim design. The GMAP2100ST-4A (pink), GMAP2100ST-7A (white), and GMAP2100ST-9A (beige) are priced at $130 each, offering consumers a shock-resistant structure, 20-bar water resistance, world time for 48 cities, a stopwatch, timer, alarms, and double LED light. To reflect Casio's dedication to sustainability, the brand has crafted these watches from bio-based resin.
The new GMAP2100ST series is available online at the G SHOCK website and at select watch retailers. Additionally, consumers can view these new timepieces in person at the G SHOCK Soho store.
Pearlescent Neutral-Toned Watches
Casio America Launches Two Eco-Conscious Watch Models for Women
Trend Themes
1. Eco-conscious Timepieces - Casio's introduction of watches featuring bio-based resin underlines the growing trend of sustainable materials in the fashion accessory market.
2. Neutral-toned Accessories - The focus on pink, white, and beige colorways in Casio's new GMAP2100ST series reflects a surging demand for neutral-toned accessories appealing to minimalist aesthetics.
3. High-function Fashion - The integration of high functionality, such as 48-city world time and double LED light, in stylish watch designs highlights a consumer preference for versatile and tech-enhanced fashion items.
Industry Implications
1. Sustainable Fashion - The use of bio-based resin in watch designs is pushing the boundaries of eco-friendly practices within the sustainable fashion industry.
2. Wearable Technology - Incorporating multifunctional features like water resistance and world time into fashion accessories depicts an industry trend towards the convergence of technology and style.
3. Luxury Lifestyle - Casio's GMAP2100ST series, with its high-quality build and elegant color palette, caters to the luxury lifestyle market looking for premium yet environmentally responsible products.