The Caseley-Hayford 2013 Fall/Winter collection mixes classic English aesthetic with streetwear littered with allusions to hockey.
The clean and concise line-up of pants, tops and outerwear proves the label is able to manufacture polished streetwear for the masses. The playful collection is full of multi-cut blazers with two-tone pullovers, striped garments and festive graphic tees. The suit blazers are the perfect key pieces to mix and match and to get maximum use out of. The entire collection is centered around an athletic theme and features fun pieces such as hockey-inspired jersey sweaters with ribbed stripes and helmets as accessories. Another quirky design is the single striped knee socks similar to the ones worn on the ice.
The Caseley-Hayfor 2013 Fall/Winter collection is full of modern-fit apparel with a twist.
Sleek Hockey Streetwear
The Casely-Hayford 2013 F/W Collection Goes to the Games
Trend Themes
1. Athletic Streetwear - The fashion and sport industries can collaborate to create modern, sporty clothing with a trendy twist.
2. Nostalgic Designs - Bringing back retro and nostalgic designs in modern streetwear can create a unique, disruptive offering for fashion enthusiasts.
3. Mix-and-match Clothing - Offering key pieces that can be mixed and matched to create multiple outfits can be a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore new collaborations with the sports industry to create modern athletic streetwear for a wider audience.
2. Sports - The sports industry can explore new opportunities to leverage its popularity and collaborate with fashion brands to create trendy, sporty clothing.
3. Retail - Retail companies can consider incorporating mix-and-match clothing pieces as a part of their product offerings to attract a wider audience.