Blurred Flower Fashion Ads

The Carven SS14 ad campaign has an interesting play on depth. It appears as though the decorative flowers used in the images have been placed on top of the original photos so as to be captured out of focus. Adding texture and color without fully distracting from the all-black ensembles being showcased, these flowers enhance the Carven SS14 ad campaign in a unique way. Of course, they bring attention to the embroidered details of these outfits

Created in collaboration with Dutch artist Viviane Sassen, the Carven SS14 ad campaign stars model Marte Mei Van Haaster. The brunette beauty was shot in studio. With a rather stoic expression, her look is perfected with barely there makeup and subtly frizzy hair that gives her a beautifully natural appeal.