A carnival merch collaboration between contemporary streetwear label Stüssy and London-based Deviation has launched both in-store and in the digital environment. The partnership is to commemorate the aesthetics and values of Notting Hill Carnival, which is considered to be "the largest street party in Europe." In particular, the event celebrates the "Caribbean and black diasporic culture in London," meaning that it is highly needed in the region and beyond.
The carnival merch by Stüssy and Deviation is a great example of brands attempting to propel forward the good in these types of events. The t-shirt is heavy on graphics and it combines "a large Deviation graphic along with Stüssy branding."
Consumers can purchase it for £42 GBP.
Photo Credits: Walid Labri
Streetwear-Themed Carnival Merch
Stüssy & Deviation Boast a Long-sleeve for Notting Hill Carnival
Trend Themes
1. Carnival-themed Streetwear Merchandise - The collaboration between Stüssy and Deviation highlights the trend of creating merchandise specifically for carnivals, catering to the growing demand for festival-inspired fashion.
2. Commemorating Cultural Festivals Through Fashion - The partnership between Stüssy and Deviation demonstrates the trend of using fashion to celebrate and honor cultural events like Notting Hill Carnival, opening up opportunities for brands to connect with diverse communities.
3. Graphic-heavy Designs in Streetwear - The t-shirt's heavy use of graphics exemplifies the trend of incorporating bold and eye-catching designs in streetwear, presenting an opportunity for brands to stand out in a crowded market.
Industry Implications
1. Streetwear Fashion - The collaboration between Stüssy and Deviation falls within the streetwear fashion industry, showcasing the potential for other brands to tap into the intersection of fashion and cultural events.
2. Event Merchandise - The carnival merch collaboration highlights the event merchandise industry, with potential for brands to create exclusive and commemorative products for festivals and cultural celebrations.
3. Digital Retail - The availability of the carnival merch both in-store and in the digital environment showcases the importance of the digital retail industry, encouraging brands to explore online platforms for broader accessibility and reach.