Carlsberg has managed to create some pretty fantastic ads; we've featured several on Trend Hunter, and all are ultra creative.
For their latest billboard ads in Belgium, they've created signs out the brand's real beer bottles making for some ferociously green advertisement! It was created to promote the launch of a new bottle, hence the tag line, "Probably the best new bottle in the world."
The campaign was created by Antwerp-based Duval Guillaume.
Check out the money drop campaign:
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
Trend Themes
1. Sustainable Advertising - Creating ads through recycled materials to minimize waste in the advertising industry.
2. Creative Billboard Marketing - Utilizing unconventional billboard materials to capture viewers' attention.
3. Packaging Innovation - Innovating new packaging designs and materials to promote sustainability in the beverage industry.
Industry Implications
1. Advertising - Opportunities to create eco-friendly advertising campaigns using sustainable materials.
2. Beverage - Opportunities to innovate new packaging designs and materials to reduce waste and promote sustainability.
3. Marketing - Opportunities to explore unconventional and creative billboard advertisements that capture viewers' attention.