The Carharrt WIP Heritage Fall/Winter 2012 collection is a mix of functional uber masculine apparel.
The line stays in the realm of traditional Carharrt apparel and shies away with modern takes on classic pieces like the plaid shirt and layering. The Heritage line-up is made for everyday use. Wear these pieces on the job, on a walk in the wilderness or mix them up for an evening look. Great pieces include dark denim jackets, a corduroy blazer and chic shrunken hats in orange and navy. Carharrt is gearing its clothing and accessories to men of all ages and mixing vintage-inspired apparel with contemporary styling.
The Carrharrt WIP Heritage Fall/Winter 2012 collection is made up of wearable seasonal apparel that looks to the past and the future.
Legacy Lumberjack Apparel
The Carharrt WIP Heritage 2012 Fall/Winter Collection is a Crossover
Trend Themes
1. Traditional Masculine Apparel - Businesses can disrupt the fashion industry by creating functional, everyday clothing for men that takes inspiration from traditional masculine apparel.
2. Vintage-inspired Apparel - Companies can innovate by mixing vintage-inspired clothing with contemporary designs, bridging the gap between the past, present, and future fashion trends.
3. Multi-functional Apparel - There is an opportunity for businesses to disrupt the fashion industry by creating multi-functional apparel that can be worn for work, outdoor activities, and evenings out.
Industry Implications
1. Fashion - Businesses can create a new market in the fashion industry by offering traditional and functional clothing that is fashionable and wearable for men of all ages.
2. Outdoor Gear - Companies in the outdoor gear industry can innovate by creating multi-functional apparel that is suitable for both outdoor activities and casual wear.
3. Heritage Brands - Heritage brands can disrupt the fashion industry by mixing vintage-inspired apparel with contemporary designs, attracting a new customer base while keeping their traditional roots in mind.