June is the month to celebrate pride and for the brave souls out there, what better way to show your true colors and rainbow pride other than wearing the Care Bear Coat by Scoochmaroo?
San Francisco-based designer Scoochmaroo creates a coat that's entirely made using Care Bear stuffed toys. It weighs 12 pounds but it may be worth it if you're feeling a need for a hug. It's the ultimate 'haute couture' jacket that every little child will want or Lady Gaga might be interested since she already owns the infamous Kermit the Frog outfit.
It's made with 45 Care Bear plush toys with two of them that are able to talk; the front is a bit revealing and it's held together with two Care Bears which are joined at the hands. Scoochmaroo says, "I've learned by now that when the creative voices start speaking, it's best to just listen to them and get out of their way."
Stuffed Toy Jackets
Care Bear Coat by Scoochmaroo is a Colorful Piece With Endless Teddy Bear Hugs
Trend Themes
1. Upcycling Fashion - The trend of creating new items of clothing from pre-existing materials offers a disruptive innovation opportunity for sustainable fashion brands.
2. Nostalgia Marketing - Brands can harness the power of childhood nostalgia to create unique marketing campaigns that appeal to both adults and children.
3. Artisanal Toys - Handmade toys made by skilled artisans are becoming increasingly popular as consumers value unique and personalized items over mass-produced goods.
Industry Implications
1. Fashion - Fashion brands can explore upcycling as a sustainable and innovative alternative to creating new clothing from virgin materials.
2. Marketing - Nostalgia marketing can be utilized by brands across a range of industries to create emotional connections with consumers and promote brand loyalty.
3. Toy Manufacturing - The rise of artisanal toys offers an opportunity for small-scale toy manufacturers to compete with larger brands by offering unique and personalized products.