Drunken Debauchery Photography

The Cardiff After Dark Series is Intoxicatingly Entertaining

The Cardiff After Dark photo series appears to depict the best moments of college life. Interestingly enough, however, it hones in on the drunken debauchery of an entire city: Cardiff. Considering that Britain is known for its inhabitants' love of binge-drinking, these images are most likely a point of pride for those captured rather than proof of pain or even shame.

Shot by London-based Polish photographer Maciej Dakowicz, the Cardiff After Dark photo series is an accumulation of five years worth of drunken documentation. From bloody noses and shameless flirtation to the scantily-clad and fancily-dressed, Dakowicz has managed to capture a range of people, emotions and situations.

The Cardiff After Dark series has since been published as a book by Thames & Hudson.
Trend Themes
1. Documenting Nightlife Photography - Opportunity for nightlife photographers and publishers to cover and showcase the city's lesser-seen and entertaining side while providing a platform for unseen talents.
2. Digital Media for Binge-drinking Culture - Opportunity for digital marketing and media agencies to develop content and campaigns reflective of the culture, tapping into target market and forging meaningful connections and engagements.
3. Controversial Artistic Expression - Opportunity to explore and push the boundaries with highly-sensitive, risque art concepts that promote conversations, and spark debates.
Industry Implications
1. Photography - The photo series highlights a lucrative market for photographers with exceptional storytelling and visual abilities that can capture the raw, authentic and unfiltered moments of nightlife.
2. Publishing - Publishers can take the lead in curating and showcasing more modern and unconventional tales and works of art, potentially appealing to a diverse and younger audience.
3. Alcohol and Beverage - The potentially controversial content holds the potential for collaboration with distillers and beverage companies looking to explore and support a market that not only drinks but embraces it aggressively and freely.

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