As first glance you may not believe what you are seeing! A quilt cover and pillowcase set that looks just like folded cardboard boxes. The quilt cover comes in a price range from about $73 to $117 depending on its size. A set of two pillowcases costs about $22.
The bedroom set is part of a project entitled the Le Clochard Quilt Cover Project, which hopes to help young homeless people in the Netherlands.
Implications - Although the bedding looks like cardboard, it is actually warm and cozy. The money made from the bedding will go towards housing projects for young people in need who are trying to find work or finish their education. The concept for the Le Clochard Quilt Cover Project is both smart and heartfelt.
Cardboard-Inspired Bedding
The Quilt Cover Project
Trend Themes
1. Sustainable Bedding - The trend of creating bedding from unconventional and eco-friendly materials presents an opportunity for disruptive innovation in the textile industry.
2. Socially Conscious Products - The rise of products that have a social impact, like the Le Clochard Quilt Cover, opens doors for disruptive innovation in the home decor market.
3. Creative Fundraising Initiatives - Innovative projects like the Le Clochard Quilt Cover Project inspire disruptive innovation in the fundraising industry, offering unique ways to raise money for important causes.
Industry Implications
1. Textile Industry - Using unconventional and eco-friendly materials in bedding presents a disruptive opportunity for the textile industry to create sustainable products.
2. Home Decor Market - The rise of socially conscious products like the Le Clochard Quilt Cover creates opportunities for disruptive innovation in the home decor market that combines style with purpose.
3. Fundraising Industry - Innovative fundraising initiatives, such as the Le Clochard Quilt Cover Project, provide disruptive opportunities for the fundraising industry to support important causes in creative ways.