Some auto companies have embraced industry crossovers like car-branded fragrances, fashion, and even furniture. This trend continues with the Bentley Momentum Unbreakable Eau De Parfum.
This fragrance is "designed for men with a trailblazing spirit" and "inspired by the towering skyline of a modern metropolis." The scent features inviting top notes of violet leaves, Mandarin Sfuma, and lavender. The heart notes of immortelle, geranium, and orris allure the nose next before transitioning to warmer notes of Haitian vetiver, papyrus, patchouli, and Dreamwood© which is "a sustainable alternative to the protected Mysore sandalwood. The branding of the bottle reflects both the ruggedness of the inspiration and the design sensibilities of the Bentley brand in general.
The car-randed fragrance is currently only available in the European market.
Car-Branded Fragrances
Bentley's Momentum Unbreakable Scent is Woodsy, Floral, and Spicy
Trend Themes
1. Car-branded Fashion - Opportunity for auto companies to expand their brand into the fashion industry through collaborations and branded products.
2. Luxury Eco-friendly Fragrances - Opportunity for fragrance companies to incorporate sustainable ingredients and materials into their luxury products.
3. Virtual Product Launches - Opportunity for companies to increase audience engagement and reach through virtual product launches, especially for exclusive or limited edition products.
Industry Implications
1. Auto - Auto companies can increase brand awareness and appeal through cross-industry collaborations and product expansions.
2. Fragrance - Fragrance companies can cater to a luxury and eco-conscious market through innovative product development and marketing strategies.
3. Marketing and Advertising - Companies can utilize virtual and digital marketing strategies to drive customer engagement and excitement around product releases.