Hertz has announced it will be starting a car rental subscription service titled Hertz My Car, where subscribers will get access to a number of different car types including sedans, crossovers, SUVs and trucks. The company is rolling out two subscription options. The tier one subscription has a price point of $999 and gives access to full-sized sedans, small SUVs and trucks, wheres the tier two subscription has a $1,399 price point and gives access to luxury sedans, regular SUVs and large trucks.
Hert's car rental subscription service will be released in Atlanta as well as Austin, two cities where the car rental company has not operated. Hertz sees this service as a potential alternative to traditional car ownership, especially in large cities that are seeing decreases in people purchasing cars.
Car Rental Subscription Services
Hertz is Launching a Service for Car Rental Subscription
Trend Themes
1. Car Rental Subscription Services - Disruptive innovation opportunity: Expanding car rental subscription services to new cities, targeting urban areas with decreasing car ownership.
2. Alternative to Traditional Car Ownership - Disruptive innovation opportunity: Developing innovative subscription models that provide an alternative to traditional car ownership in large cities.
3. Diversification of Subscription Options - Disruptive innovation opportunity: Introducing new tiers and options in car rental subscription services to cater to different customer preferences.
Industry Implications
1. Car Rental - Disruptive innovation opportunity: Incorporating subscription services into the car rental industry to provide more flexible options for customers.
2. Automotive - Disruptive innovation opportunity: Collaborating with car rental companies to integrate subscription services into the automotive industry and transform the way people access vehicles.
3. Transportation - Disruptive innovation opportunity: Partnering with car rental subscription services to disrupt the transportation industry and promote alternative ways of getting around.