Taco Bell gave Apple a run for its money this week when it debuted a whole year's worth of new offerings, including its new Cantina Chicken Menu.
For the first time ever, Taco Bell hosted a product showcase event dubbed the 'Live Más Live' event in Las Vegas. There, Taco Bell not only unveiled a year's worth of new menu items, but also shared news of upcoming partnerships and product announcements. One of the biggest announcements from the event was the debut of the new Cantina Chicken Menu, which is centered around a flavorful new oven-roasted chicken that's bursting with Mexican spices like pasilla and different types of chilies. Offerings from the new menu include the Cantina Chicken Quesadilla, Cantina Chicken Burrito, Cantina Chicken Bowl, and the Cantina Chicken Taco (available in a soft or crispy format).
Chicken-Centric QSR Menus
Taco Bell's Teased Its New Cantina Chicken Menu in Vegas
Trend Themes
1. Chicken-centric QSR Menus - The rise of chicken-centric menus in the quick-service restaurant industry presents an opportunity for brands to explore innovative flavors and cooking techniques.
2. Product Showcase Events - Product showcase events, like Taco Bell's 'Live Más Live' event, provide an opportunity for brands to generate excitement and buzz around new menu offerings and partnerships.
3. Flavorful Oven-roasted Chicken - The introduction of flavorful oven-roasted chicken infused with Mexican spices opens up possibilities for creating unique and enticing menu items in the fast-food industry.
Industry Implications
1. Quick-service Restaurant - The quick-service restaurant industry can capitalize on the trend of chicken-centric menus by developing new and innovative chicken-based dishes.
2. Event Planning - Event planning companies can leverage the popularity of product showcase events to help brands showcase their new offerings and build strong consumer engagement.
3. Food Manufacturing - Food manufacturers can explore the demand for flavorful oven-roasted chicken by developing and supplying high-quality, Mexican-inspired chicken products to restaurants and foodservice providers.