UK-based streetwear brand Palace has unveiled its new collaboration with American bike company, Cannondale. The new collection marks the first time Palace has produced sports bike-specific clothing.
As part of the collection, the pair has a released a collaborative bike titled 'MAD BOY,' which updates Cannondale's signature urban bike, imbuing it with Palace's streetwear sensibilities. The new bike includes a black alloy frame with a lefty fork and Palace's Tri-Ferg logo in silver.
The rest of the collection includes a range of hoodies, t-shirts, technical jackets, pants, and functional bikewear items. All the pieces boast vibrant colors such as mint green, violet, turquoise, and more. Loud and eye-catching, this range of bikewear also relies on the heavy use of graphics -- most pieces include both Palace and Cannondale's iconic logos in bright hues.
Streetwear-Branded Bikewear
Palace Teams Up with Cannondale for First-Ever Range of Bike Clothing
Trend Themes
1. Bike-streetwear Hybrids - Streetwear brands collaborating with bike companies to release sport-specific clothing and bikes.
2. Functional Fashion - The fusion of style and function in clothing targeted for specific activities.
3. Graphic Athleisure - Athletic apparel with attention-grabbing graphics and designs.
Industry Implications
1. Fashion - New market for athletic apparel that blends streetwear and functionality.
2. Cycling - A new category of cycling clothing that broadens the appeal of cycling apparel beyond traditional cycling demographics.
3. Athletic Equipment - Opportunities for manufacturers of bikes, helmets, and related equipment to create unique, designer hybrids with fashion brands.