The Ugly Drinks canned waters have been unveiled by the brand in 16 ounce tallboy serving sizes to help deliver consumers with a refreshment that isn't contained in plastic packaging. Available now via the brand's website, the water comes in both still and unflavored sparkling options, and features a suggested retail price of 99 cents to $1.29 per can. One cent from each can of the water sold will go to benefit Oceanic Global to help raise awareness for oceanic health and sustainability.
Speaking on the Ugly Drinks canned waters, Co-Founder and CEO Hugh Thomas said, "Everything with Ugly is about making people make better decisions in a way that feels fun, lighthearted and not too serious. What we are not doing is going very heavily after [the] sustainability angle — as we don’t do with gender equality or taking on sugar — because we want people to just make this as a simple easy decision because we think drinking sugary soda or out of plastic bottles just feels dated to us."
Plastic-Free Canned Waters
The Ugly Drinks Canned Waters Come in Still and Sparkling Options
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