Taking matters into their own paws, a group of artistically talented pooches are getting messy to raise awareness and monetary funds through their personalized artwork, to increase adoption of sheltered animals. The campaign is called, Canismo.
It begins with a blank canvas and a dog; the dog is then drenched in edible paint made of corn starch and food coloring. Armed with their canine instincts, they do what every wet dog does -- they begin to shake. With each flip of their furry coats, they fling paint across the canvas. Every stroke and splatter represents a piece of their freedom, creating a majestic work of art that can never be duplicated. Each painting shares the artist's personal story and expression -- different breeds, separate colors and unique shaking techniques.
Paintings will be sold, along with photographs capturing the artists in action, at the Canismo Exhibition. While the campaign brings exposure to the need of pet adoption, the money raised will support sheltered animals while they wait for a place to call home.
Pooch-Painted Campaigns
The Canismo Projects Features Dogs as the Artisits to Raise Awareness
Trend Themes
1. Pet Art Campaigns - Creating art by dogs is a new trend that raises awareness and funds for pet adoption.
2. Animal-focused Fundraising - Using animals as a marketing strategy could disrupt traditional fundraising campaigns.
3. Canine Expressionism - Exploring the artistic capabilities of dogs could lead to a new movement in the art world.
Industry Implications
1. Animal Welfare - The Canismo project highlights the need for increased support and investment in animal shelters, pet adoption and welfare programs.
2. Art and Design - The collaboration of dogs and art could create new opportunities for collaborations and partnerships between the animal and art industries.
3. Marketing - Pet art campaigns can inspire marketing professionals to devise innovative and more engaging campaigns for a variety of causes and products.