Despite being inedible, Candylight packaging takes advantage of the way taste and smell can sell a product based on the idea of offering consumers a total sensory experience.
Vadim Paschenko of Ukraine took up the project of designing an identity for handmade paraffin candles. The concept chosen takes advantage of a sweet scent by bundling the wax sticks up in wrappers that resemble those that seal sugary treats. Soft and simple ornamentation covers Candylight packaging with hearts, spots and fuzzy stripes. One's sense of sight delights when appreciating the overall aesthetic effect of each item, composed with twisted paper ends and cute patterns that reflect the charming nature of the lovely luminaries. This project affords the eyes and the taste buds the pleasure of guessing the splendor of the candles’ fragrances.
Delectable Luminary Branding
Candylight Packaging Wraps Sweetly Scented Accessories
Trend Themes
1. Sensory Branding - Creating packaging and products that provide consumers with a total sensory experience, leveraging taste, smell, sight, and touch.
2. Handmade Design - Designing unique and visually appealing packaging and products for handmade items, creating a sense of authenticity and charm.
3. Aesthetic Packaging - Using soft ornamentation, cute patterns, and visually pleasing designs to enhance the overall aesthetic appeal of packaging and products.
Industry Implications
1. Candle Manufacturing - Exploring innovative packaging design concepts for candles that enhance the overall customer experience and differentiate their brand.
2. Gifting and Home Decor - Creating visually appealing and aesthetically pleasing packaging for candles that can be used as gifts or as a part of home decor, enhancing their value and desirability.
3. Fragrance and Personal Care - Incorporating unique packaging designs that engage multiple senses, such as smell and sight, to create a memorable and immersive experience for fragrance and personal care products.