Victoria's Secret has released a line of undies just in time for the holidays, a line the company is calling "the lingerie that satisfies your sweet tooth." Could this be the first underwear to discriminate against diabetics?
Not exactly, seems its just sweet packaging. The Panty Pops are brightly colored and pattered ladies undies that come packaged like lollipops. Panty Candy is a line of thongs made of equally vibrant fabric packaged as "bon-bons." They also have a Camy and Panty Cone, a gift set for the holidays that includes a tank top and matching undies wrapped in a big ice-cream box.
So would this be considered a naughty or nice gift?
Candy & Ice Cream Undies
Victoria's Secret Sweet Packaging
Trend Themes
1. Lingerie Packaging Innovations - Victoria's Secret is offering unique and playful packaging options for their lingerie, opening up the possibility of new packaging designs in the lingerie market.
2. Food-inspired Lingerie - The new line of candy and ice cream inspired lingerie by Victoria's Secret could inspire other lingerie companies to create similarly themed products.
3. Holiday Themed Lingerie - Victoria's Secret's holiday-themed lingerie gift sets, such as the Panty Cone, could inspire similar products as holiday gifts in the lingerie industry.
Industry Implications
1. Lingerie - The candy and ice cream inspired lingerie by Victoria's Secret presents a playful marketing strategy and unique packaging options, disrupting the traditional lingerie industry.
2. Food and Beverage - The incorporation of candy and ice cream themes in lingerie by Victoria's Secret opens up opportunities for collaborations and cross-promotions with the food and beverage industry for innovative marketing ideas.
3. Gifts and Novelties - Victoria's Secret's holiday-themed lingerie gift sets could inspire other gift and novelty products for holidays in the lingerie industry.