Taking over for Britney Spears, the Candie's Spring 2011 ad campaign stars triple threat Vanessa Hudgens. Sexy and fun-loving, the shoot is a little more candid and gritty than past campaigns, but it is still in line with the brand's girly image.
Photographed by Tony Duran, the Candie's Spring 2011 ad campaign will appear in magazines, billboards and online come March.
Sexy Motel Shoots
The Candie's Spring 2011 Ad Campaign Stars Vanessa Hudgens
Trend Themes
1. Candie's Ad Campaigns - There is an opportunity for disruptive innovation in creating ad campaigns that are sexy, candid, and fun-loving like Candie's Spring 2011 campaign.
2. Celebrity Brand Endorsements - Disruptive innovation can be achieved by exploring new ways to leverage the popularity of celebrities, like Vanessa Hudgens, in brand campaigns.
3. Gritty Fashion Photography - There is a potential for disruptive innovation in capturing fashion photography that is more candid and gritty, appealing to a different audience.
Industry Implications
1. Fashion Advertising - The fashion advertising industry can benefit from disruptive innovation by incorporating fresh and edgy concepts in their campaigns, as seen in Candie's Spring 2011 ad campaign.
2. Celebrity Endorsement Marketing - The celebrity endorsement marketing industry can embrace disruptive innovation by finding innovative ways to engage popular celebrities in their brand campaigns, like Candie's with Vanessa Hudgens.
3. Fashion Photography - The fashion photography industry has an opportunity for disruptive innovation by exploring different styles and approaches, such as the candid and gritty aesthetic showcased in Candie's Spring 2011 ad campaign.