After overwhelming participation and excitement in 2020, the Canadian Tire Christmas Trail returns with a multi-sensory experience. The immersive Christmas experience will include more lights, live displays, decorations, and festive treats than its 2020 debut.
Visitors can access the trail through a 1.5-kilometer drive-along path featuring thousands of twinkling lights and interactive displays. The trail also includes live talent such as carolers and merry elves. The Christmas Trail is excited to offer guests an opportunity to capture their annual photo with Santa from the safety of their vehicles while enjoying the curated display of holiday decorations. Tickets go on sale on Monday, November 8th, and the event runs from November 13th to December 23rd in North York.
Multi-Sensory Holiday Drive-Throughs
The Canadian Tire Christmas Trail is Returning to Toronto
Trend Themes
1. Multi-sensory Drive-throughs - drive-through experiences that offer a multi-sensory, interactive and immersive experience
2. Interactive Displays - creating engaging interactive displays that enhance the overall drive-through experience
3. Virtual Photo Opportunities - offering virtual and contactless photo opportunities for customers
Industry Implications
1. Event Planning - innovative event planners can create multi-sensory drive-through experiences for various holidays and events
2. Automotive - opportunities for automotive companies to develop new tech and hardware to provide customers with a seamless experience while driving through these displays
3. Entertainment - entertainment companies can leverage interactive technologies, AR and VR to create more immersive and engaging experiences for customers