Canada Goose's HumanNature Pass is encouraging its employees to take one paid hour off a week, so long as they spend that hour doing something recreational outside.
With social distancing guidelines in full effect, consumers globally are looking to work from home for the foreseeable future. While it comes with many perks, the side effects of not commuting are resulting in consumers spending less time outdoors than before. While speaking to AdWeek, Canada Goose CMO Penny Brook said that "We designed the pass to make it easier for our employees to live and embrace our philosophy, while encouraging the wellbeing of mind and body. It has been scientifically proven that time outside can have powerful effects on our mental health, including lowering blood pressure, reducing stress levels and improving our mood."
Paid Employee Outdoor Time
Canada Goose's HumanNature Pass Encourages Employees to Go Outside
Trend Themes
1. Paid Outdoor Time - Companies implementing paid outdoor time for employees to promote mental and physical wellbeing.
2. Work-life Balance - Focusing on employee well-being by encouraging outdoor recreational activities during work hours.
3. Employee Wellbeing - Recognizing the importance of outdoor activities for employees' mental health and productivity.
Industry Implications
1. HR and Employee Benefits - Providing new employee benefits programs that prioritize outdoor activities and work-life balance.
2. Health and Wellness - Offering innovative solutions to promote employee wellbeing and mental health through outdoor activities.
3. Outdoor Recreation - Creating opportunities for businesses to cater to the increased demand for outdoor activities during work hours.