The Canada Goose Project Atigi jackets have been unveiled as a line of outerwear created in collaboration with expert seamstresses from nine communities that are spread across four Intuit regions. The project saw the outerwear company provide the women with identical kits of materials that they transformed into modern interpretations of the traditional jackets worn by the Inuit people. This includes parkas, anoraks and amauti-style jackets for women, men and children that pay homage to the traditions of northern First Nations people.
The Canada Goose Project Atigi jackets will be available for purchase online in February will all sale proceeds going to benefit the Inuit Tapiriit Kanatami. This aspect, along with the one-of-a-kind styling, is sure to make the outerwear garments a coveted item.
One-of-a-Kind Inuit Parka Partnerships
The Canada Goose Project Atigi Parkas are Traditional
Trend Themes
1. Traditional Collaboration Outerwear - A trend where traditional clothing from indigenous cultures are being collaboratively produced as modern wearable items.
2. Ethical Fashion - A trend where garments are designed and produced in a socially and environmentally conscious manner.
3. Cultural Preservation - A trend where garments serve as a means of preserving the cultural heritage of indigenous communities.
Industry Implications
1. Fashion Retail - The clothing retail industry can benefit from incorporating traditional tribal elements into their lines.
2. Textile Production - A collaborative relationship between textile producers and indigenous communities can be a disruptive innovation opportunity in the production process.
3. Social Entrepreneurship - A business opportunity can arise from creating profitable ventures while supporting the livelihood of marginalized communities.