Footbatrol works in collaboration with adidas Originals to present a version of the new Campus 80s for the season, highlighting UK sneaker culture and its landscape. The shoes are defined by their intricate detailing as there is inspiration from the dup's 2007 and 2011 collaborative efforts seen in the latest iteration as well.
The tongue has a dual-layered look and each foot is detailed with alternating colors. The construction features textured materials including pony hair, pigskin suede, and hairy suede. The heavily textured shoes are the most notable element of the silhouette and it is set to launch officially on May 27th. The Three-Striped branding is retained and can be seen on the lateral side of the shoe in white for a subtle contrast.
Detail-Oriented Retro Sneakers
Footpatrol Launch a Version of the adidas Originals Campus 80s
Trend Themes
1. Retro Sneaker Collaboration - Collaborations between sneaker companies and brands with retro designs can lead to highly-detailed, unique products with new consumer appeal.
2. Textured Sneakers - Using a variety of materials can lend to heavily textured sneakers, an exciting trend to explore for sneaker design and fashion companies.
3. Dual-layered Tongues - Dual-layered tongues provide visual interest and can be incorporated into other product designs for a fresh take on classic designs.
Industry Implications
1. Fashion and Apparel - Sneaker collaborations and textured designs can give fashion and apparel companies the opportunity to innovate and expand their product lines.
2. Sportswear - Sneaker collaborations and unique designs can appeal to athletes and individuals looking for practical yet stylish athletic shoes.
3. Retail - Retail companies can capitalize on the popularity of limited edition, highly-detailed sneakers by offering exclusive releases and hosting events.