'XLARGE,' the Los Angeles-based streetwear and lifestyle brand, has debuted a special Campus 80 collection in collaboration with adidas Originals. This collection has been released in celebration of XLARGE's 30th anniversary in operation.
This collection consists of two new colorways for the Campus 80 silhouette, including 'Mesa/Solar Red/Gum,' and 'Orbit Violet/Core Black/Chalk.' Each colorway leans into a different aspect of nostalgia and Los Angeles history, with inspiration dating back to the mid-to-late 20th century. The Solar Red colorway features a brown suede upper with three red lines spanning the middle of the upper. The insole of the shoe is covered in a cow-print design, giving this colorway a very 70s-inspired look.
The second colorway features an Orbit Violet upper with black stripes and a black heel in the same pattern as the Solar Red shoe. The insole of this shoe also showcases a lavish cow-print, though this shoe appears to be more inspired by mid-century looks.
Anniversary-Celebrating Sneakers
XLARGE and adidas Originals Have Debuted a Campus 80 Collection
Trend Themes
1. Lifestyle Collaborations - The collaboration between XLARGE and adidas Originals highlights opportunities for lifestyle collaborations between streetwear brands and established sportswear brands.
2. Nostalgia-inspired Designs - The use of nostalgia-inspired designs in the XLARGE and adidas Originals Campus 80 Collection showcases the opportunity for businesses to appeal to consumers' sentimental feelings with retro designs and colorways.
3. Anniversary Collections - XLARGE's 30th anniversary collection with adidas Originals highlights the opportunity for businesses to celebrate milestones by offering special edition products and collections.
Industry Implications
1. Sportswear - The collaboration between XLARGE and adidas Originals creates opportunities for established sportswear brands to team up with streetwear brands to offer unique and stylish products for consumers.
2. Fashion and Apparel - The use of nostalgia-inspired designs in the XLARGE and adidas Originals Campus 80 Collection highlights opportunities for fashion and apparel brands to appeal to consumers' desire for retro looks.
3. Retail - XLARGE's 30th anniversary collection with adidas Originals exemplifies the opportunity for retail businesses to offer customers special edition products and limited-time collections to commemorate milestones and occasions.