Dsqaured2's Fall/Winter 2018 collection is teased in a sultry campaign short that taps into the exquisite presence of Bella Hadid and Kendall Jenner. The promotional video is inspired by the Wild West and boasts decisive intellectual montages. The two celebrity models are shot with "big hair, high heels and tight denim." Naturally, the costume designs of the campaign short are derived from Dsqaured2's upcoming Fall/Winter 2018 collection.
The clip itself has a retro aesthetic with a "muted 60s style decor" and it communicates sensual connotations. Directed by Mert Alas and Marcus Piggott, Dsqaured2's campaign surely instills nostalgia and curiosity for the Wild West and spaghetti westerns. In addition, the presence of Bella Hadid and Kendall Jenner will surely draw more attention to Dsqaured2's upcoming release.
Celebrity-Starring Fashion Campaign Shorts
Dsqaured2's FW18 Taps into Kendall Jenner & Bella Hadid
Trend Themes
1. Celebrity-starring Fashion Campaigns - Fashion brands can leverage the popularity of celebrities to create impactful and attention-grabbing marketing campaigns.
2. Retro Aesthetic in Fashion - The use of retro aesthetics can create a sense of nostalgia and curiosity among consumers, making fashion campaigns more memorable and engaging.
3. Incorporating Western Influences in Fashion - By incorporating Western elements into fashion collections and campaigns, brands can tap into a popular theme and appeal to consumers' fascination with the Wild West.
Industry Implications
1. Fashion - Fashion brands can explore new ways to create captivating campaigns that feature celebrities and draw attention to their upcoming collections.
2. Marketing & Advertising - Using retro aesthetics and celebrity endorsements in fashion campaigns can provide marketing and advertising professionals with inspiration for creating impactful and memorable campaigns.
3. Film & Entertainment - The use of spaghetti westerns and the Wild West theme in fashion campaigns presents opportunities for collaboration and cross-promotion between fashion and the film industry.