The Camp Collection is inspired by the great outdoors and one of the main activities modern individuals and groups like to partake in when enjoying such natural surroundings: camping. Nevertheless, each piece in the Camp Collection is meant to be used indoors. Instead of being strange, it is a novel idea that gives rather boring and straight-laced homes a sense of adventure.
Designed by London-based designer Stephanie Hornig, the Camp Collection is comprised of a sofa, table and lamp. The couch, dubbed Camp Daybed, boasts a built-in sleeping bag that allows the user to take a comfy nap whenever they please. The Camp Table has a water-filled base that stabilizes it while the Camp Lamp also acts as a power strip made out of marble.
Sleeping Bag Sofas
Camp Collection by Stephanie Hornig is Inspired by the Great Outdoors
Trend Themes
1. Outdoor-inspired Home Decor - Disruptive innovation opportunity: Create a line of furniture and accessories that bring the spirit of the great outdoors into the home.
2. Functional Furniture - Disruptive innovation opportunity: Design furniture that serves multiple purposes, such as a sofa with a built-in sleeping bag or a table with a water-filled base.
3. Adventure-themed Interior Design - Disruptive innovation opportunity: Develop interior design concepts that evoke a sense of adventure and exploration for those who prefer to stay indoors.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Integrate unexpected functionalities into furniture design to appeal to consumers looking for unique and practical pieces.
2. Home Decor Retail - Disruptive innovation opportunity: Curate collections of home decor items that embrace nature and the outdoors to cater to the growing demand for adventure-inspired interiors.
3. Interior Design Services - Disruptive innovation opportunity: Offer specialized design services that focus on creating unique and personalized spaces inspired by outdoor camping experiences.