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Sonder Debuted the 'Camino' E-Bike Lineup with Gravel-Focused Specs

The Camino ebike from Sonder is an electric version of its previous award-winning gravel bike. It combines the long-distance capabilities, agility, speed, and comfort of the original Camino with a powerful rear hub motor and a torque sensor. The motor provides smooth and natural assistance to match the rider's efforts, while the torque sensor gauges the pedal power and adjusts the assistance accordingly. The Camino ebike is ideal for exploring mixed terrain, multi-day adventures, or commuting.

The Camino ebike features the latest Kynamic BC250 system, which has an integrated control panel with three power settings. The rider can choose the level of assistance depending on their preference and the terrain. The bike also has a progressive geometry, a lightweight frame, and a choice of eight different variants with different transmissions from Shimano or SRAM. The price range for the Camino ebike is from £2,699 to £3,399, depending on the variant. The bike is available for pre-order from the Sonder website, and the deliveries are expected from February 2023.
Trend Themes
1. Gravel-focused Ebikes - The Camino ebike from Sonder combines the long-distance capabilities, agility, speed, and comfort of a gravel bike with a powerful rear hub motor and torque sensor for smooth and natural assistance.
2. Integrated Control Panel - The Camino ebike features the latest Kynamic BC250 system with an integrated control panel, allowing riders to choose from three power settings based on terrain and preference.
3. Multiple Variant Options - The Camino ebike offers a choice of eight different variants with various transmissions from Shimano or SRAM, giving riders the flexibility to customize their biking experience.
Industry Implications
1. Cycling Equipment - The gravel-focused ebike trend presents an opportunity for cycling equipment manufacturers to develop and supply rear hub motors and torque sensors that can be integrated into existing bike models.
2. Outdoor Adventure Tourism - The Camino ebike's ability to handle mixed terrain and provide assistance for multi-day adventures opens up opportunities for outdoor adventure tourism companies to offer e-bike tours in diverse landscapes.
3. Ecommerce Retail - The pre-order availability of the Camino ebike highlights the potential for ecommerce retailers to capitalize on the growing demand for specialized gravel ebikes by offering a convenient platform for consumers to purchase their preferred variant.

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