Social media giant TikTok will be venturing further into the world of augmented reality with the launch of its new Camera IQ software tool. The new feature officially launches today and will be available through TikTok's Effect House -- the app's new experimental hub for content creators.
Camera IQ allows brands partnering with TikTok to create custom AR effects without requiring they write their own code. Before, the brands interested in creating their own AR activations -- including those for TikTok as well as other platforms -- - were required to spend large amounts of money and time on developing and building them. Camera IQ aims to make AR building for the platform substantially more accessible and affordable.
So far, a number of major brands have already begun using the tool, one of which is Cartoon Network. Earlier this year, the kid's media giant used Camera IQ to build an effect based on a character from its hit show 'Steven Universe.'
Accessible AR Creation Tools
TikTok Launches New AR Tool for Brands Called Camera IQ
Trend Themes
1. Accessible AR Creation - TikTok's Camera IQ makes AR building for the platform more accessible and affordable, allowing brands to create custom AR effects without requiring they write their own code.
2. Custom AR Effects - The launch of Camera IQ will allow brands partnering with TikTok to create custom AR effects, which can lead to more engaging and interactive content for their audiences.
3. Experimental Hub for Content Creators - TikTok's Effect House aims to facilitate experimentation and creativity among content creators, which can lead to the development of new and innovative AR experiences.
Industry Implications
1. Marketing and Advertising - Camera IQ can provide new opportunities for marketing and advertising professionals to create engaging and interactive content for their clients on TikTok and other platforms.
2. Entertainment and Media - The use of custom AR effects can enhance the audience experience in the entertainment and media industry, leading to new opportunities for immersive and interactive content.
3. Software Development - The development of accessible AR creation tools like Camera IQ can lead to new innovations in software development, specifically in the field of AR and VR technology.