It will be hard not to think of summer when taking in the Calvin Klein Watch and Jewelry SS14 ad campaign. Shot on location in Los Angeles with blue skies and white sands in the distance, model Edita Vilkeviciute is joined by male model Matthew Terry in a sultry photoshoot that would get anyone's heart racing. That is because they are posing completely naked, their bronze skin soaking up the sun's rays as though it were the elixir of life.
The Calvin Klein Watch and Jewelry SS14 ad campaign was shot by photographer Mario Sorrenti. It showcases a range of chic watches, matching rings and a simple heart-shaped necklace. They are like Adam and Eve's forbidden fruit.
Bronzed Couple Fashion Ads
Calvin Klein Watch and Jewelry SS14 Campaign Stars Edita Vilkeviciute
Trend Themes
1. Summer-themed Fashion Ads - Capturing the essence of summer in fashion advertising campaigns presents opportunities for brands to evoke strong emotions and resonate with consumers.
2. Nude Modeling in Fashion Ads - Using nudity in fashion advertisements can create a provocative and attention-grabbing visual impact, challenging traditional norms and generating buzz.
3. Photography in Luxury Fashion Campaigns - Collaborating with renowned photographers in luxury fashion campaigns can elevate the brand's image and create a sense of aspiration for consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage the concept of summer-themed fashion ads to create exclusive and aspirational experiences for their target audience.
2. Jewelry - Incorporating nude models in jewelry advertisements can enhance the sensual and intimate appeal of the products, attracting attention and sparking desire.
3. Photography - The collaboration between luxury fashion brands and renowned photographers in ad campaigns provides opportunities for photographers to showcase their skills and gain industry recognition.