It's hard not to appreciate the Spring 2016 Calvin Klein campaign -- especially the original one starring a slew of celebrities. Although they still feature incredibly gorgeous human specimens, the fill-in-the-blank approach to the copy inspires people to connect with the brand and its products on a deeper level. It makes people think about what their Calvins mean to them and why.
Starring models Julia van Os and Wouter Peelen, the Spring 2016 Calvin Klein campaign was shot on location in New York by photographer Gregory Harris. Fashion Gone Rogue notes, "Paired with statement bags and sunglasses, the new season is all about urban elegance." Yet there's an effortless element to each look that makes them appear even more attainable. The Calvin Klein campaign is relatable on a couple different levels.
Fill-in-the-Blank Fashion Ads
The latest Calvin Klein Campaign Stars Julia van Os & Wouter Peelen
Trend Themes
1. Fill-in-the-blank Advertising - Brands can adopt a fill-in-the-blank approach to their advertising copy, encouraging consumers to connect with the brand and its products on a deeper level.
2. Relatable Fashion Campaigns - Fashion campaigns that are relatable to consumers on different levels can help build a stronger connection between the brand and its target audience.
3. Effortless Attainable Looks - Creating fashion looks that appear effortless and attainable can attract consumers who aspire to achieve a similar style.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry can explore the use of fill-in-the-blank advertising to engage consumers and build a deeper connection with the brand.
2. Advertising & Marketing - The advertising and marketing industry can develop strategies that focus on creating relatable fashion campaigns to help brands connect with their target audience.
3. Accessories & Eyewear - The accessories and eyewear industry can take inspiration from the Calvin Klein campaign and create effortless and attainable looks to attract their target consumers.