Zoe Cross stars in the 'Wild Ocean Blues' campaign for Call me the Breeze.
Call me the Breeze is an Australian flagship boutique and one-stop-shop for beach lovers. Photographer Nat Lanyon shot Cross on a beautiful rocky beach. There doesn't appear to be a single soul around for miles, which is truly unfortunate because Cross looks absolutely fabulous in her beach wear. Think retro floral bikinis, dainty frocks and long, flowing skirts of the hippie variety. She is a true flower child.
The clothes featured in the campaign come from Spell & the Gypsy Collective, Bec & Bridge and Arnhem. All of the brands' resort 2014 collections are available to shop at the Call me the Breeze online store.
Retro Beach Campaigns
Call Me the Breeze Introduces Its 'Wild Ocean Blues' Campaign
Trend Themes
1. Retro Beach Wear - There is an opportunity for the development of fashion brands that accentuate retro beachwear designs for the modern-day beach lover.
2. Single-model Campaigns - There's an opportunity for single-model campaigns that offer a complete aesthetic experience, in terms of both the clothing designs and the accompanying images.
3. Niche E-commerce Stores - There's an opportunity for e-commerce businesses that cater to specific fashion needs or sectors, such as beachwear, and curate a set of ancillary services to meet those needs.
Industry Implications
1. Fashion - Fashion designers and retailers that specialize in retro beach wear can capitalize on the demand for such clothing by creating unique pieces that draw inspiration from the past.
2. Photography - Photographers can capitalize on the trend of single-model campaigns by creating eye-catching images and setting the tone for the aesthetic of the overall campaign.
3. E-commerce - E-commerce businesses can take advantage of the trend towards niche stores by specializing in selling unique products for specific subsectors of the fashion industry, such as beachwear or retro fashions.