The California streetwear brand Hall of Fame's holiday 2012 collection is a line up of comical graphic and sports-endorsing apparel.
The Los Angeles label prides itself on fashion and females and its lookbooks and advertisements reflect this. The collection is made up of tees, letterman jackets and fleece sweaters with Hall of Fame logos, slogans like the 'Officially Licensed Products' sweats and the 'F.T.F' t-shirts. The sayings are playful and appeal to young boys interested in street style. Fresh interpretations of merchandise include caps with the logo on the flip-side of the visor, hats with embroidery that spells the word "smokers" and graphic t-shirts with puns on them like the 'Ole Mess' tee that is a play on a University of Mississippi slogan.
Hall of Fame's California streetwear is hip and has mass appeal.
Comical Graphic Streetwear
California Streetwear Brand Hall of Fame Glamorizes Basics
Trend Themes
1. Comical Graphic Streetwear - Disruptive innovation opportunity: Creating streetwear that incorporates humorous graphics and slogans to appeal to young customers interested in street style.
2. Fashion and Females - Disruptive innovation opportunity: Developing streetwear collections that specifically target fashion-conscious females, aiming to fill a gap in the market for trendy and stylish apparel.
3. Fresh Interpretations of Merchandise - Disruptive innovation opportunity: Introducing unique and creative twists to traditional streetwear items, such as flip-side logos, embroidered wordplay, and puns, to attract customers seeking distinctive fashion pieces.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Revolutionizing the apparel industry by merging street style and humor, creating a new niche market for comical graphic streetwear.
2. Fashion Retail - Disruptive innovation opportunity: Reimagining fashion retail by offering streetwear collections that cater specifically to females, tapping into a previously untapped customer segment.
3. Fashion Marketing - Disruptive innovation opportunity: Innovating in fashion marketing by leveraging fresh interpretations of merchandise, utilizing captivating imagery and clever wordplay to engage and attract customers in unique ways.