The California Naturals Super Moisture Collection is a new series of luxury haircare products formulated with premium ingredients at a price point that won't break the bank. The products include the Super Moisture Shampoo, Super Moisture Conditioner and Super Moisture Body Wash, which are all formulated with reparative ingredients in mind to support grooming routines. The products each come packaged in 100% post-consumer recycled (PCR) Ocean Bound Plastic bottles and are all formulated with 90% or more naturally derived ingredients with an ocean-safe, reef-safe, cruelty-free and vegan-friendly profile.
The California Naturals Super Moisture Collection is priced at $10 per bottle in response to consumer demands for products with greater value without losing sight of quality. The products are arriving now directly from the brand and at select retailers.
Targeted Sensitive Haircare Products
California Naturals Super Moisture Collection is Reparative
Trend Themes
1. Affordable Luxury Haircare - Consumers are increasingly drawn to high-quality haircare that combines affordability with premium ingredients.
2. Eco-friendly Packaging - Brands are adopting 100% post-consumer recycled materials for product packaging to meet rising eco-conscious consumer expectations.
3. Clean Beauty Ingredients - The demand for haircare products with naturally derived, ocean-safe, and cruelty-free ingredients is reshaping product formulations.
Industry Implications
1. Personal Care - The personal care industry is seeing a shift towards products that balance luxury and affordability without compromising on ingredient quality.
2. Sustainable Packaging - The sustainable packaging sector is growing as more companies opt for environmentally friendly materials to reduce their ecological footprint.
3. Clean Beauty - Clean beauty is becoming mainstream as consumers prioritize ingredients that are safe for their health and the environment.