The expanded Cadbury Christmas collection has been announced by Mondelēz International in anticipation of the 2019 holiday season that's expected to see shoppers seek out sweet confections for gifting and entertaining.
The launch consists of an array of new sweets including the Cadbury Dairy Milk Winter Gingerbread tablet, Cadbury Dairy Milk Angry Birds Advent Calendar, Cadbury Dairy Milk Classics Pouch and many more. Each of the products are set to be launched for the 2019 holiday season in the UK at a retail price point of £9.99 or less, which helps to make them as accessible for consumers of all ages as possible.
The new offerings within the Cadbury Christmas collection come as a response to the £937 million that was spent by consumers during Christmas 2018 to help provide more variety for shoppers.
Expansive Seasonal Treat Collections
The Cadbury Christmas Collection Has been Expanded for 2019
Trend Themes
1. Expanded Seasonal Treat Collections - Expanding seasonal treat collections to offer new and unique products for gifting and entertaining during the holiday season.
2. Affordable Holiday Confections - Creating holiday confectionary products at an affordable price point of £9.99 or less to make them accessible to consumers of all ages.
3. Response to Consumer Spending - Launching new offerings in response to the £937 million spent by consumers during Christmas 2018, providing more variety for shoppers.
Industry Implications
1. Confectionery Industry - Disruptive innovation opportunities in the confectionery industry to cater to seasonal demands and provide more options for consumers.
2. Retail Industry - Opportunities for retailers to capitalize on the demand for expanded seasonal treat collections and attract a wide range of customers.
3. Food and Beverage Industry - Innovation opportunities within the food and beverage industry to create affordable and diverse holiday confectionary products.