Automakers from around the world should take note of Renault's new 'Cabinet of Curiosities.' Renault is celebrating the new look of their 2012 Twingo by holding an impromptu art exhibit along the Champs-Elysées. The exhibit consists of four Twingos each given an interior makeover by famous European celebrities.
Italian chef Davide Scabin gave his Twingo a foodie makeover, covering the seats in pasta. French fashion designer Jean-Charles de Castelbajac created what is the best art Twingo (in my opinion), putting a purple chair in place of the driver's seat and gilding the steering wheel and shifter. Entrepreneur and singer Nicola Roberts put a recording studio in the back of her Twingo and German designer Nils Holger Moormann put a cozy library in his.
Royal Compact Cars
Renault's 'Cabinet of Curiosities' Shows the Versatility of the Twingo
Trend Themes
1. Customized Compact Cars - Automakers should consider partnering with well-known figures to offer personalized, artistically designed interiors for their compact car models.
2. Multifunctional Car Interiors - Car manufacturers can explore the idea of incorporating unique and functional features such as recording studios or libraries that add value to their compact car models.
3. Celebrity Collaborations - Partnering with well-known celebrities or designers to co-create limited edition models of compact cars can revolutionize the way car companies market their products.
Industry Implications
1. Automotive Industry - Automakers can leverage art and design to offer highly customized, functional, and unique compact car models.
2. Entertainment Industry - Celebrities and artists can work with car companies to create unique models of compact cars that cater to their audiences and add value to their brand.
3. Design Industry - Designers can collaborate with automakers to create visually striking, functional, and highly personalized interiors for compact car models.