For those unfamiliar with the bourgeois chic of the art world -- but all too familiar with the awkward charm of the online dating world -- 'wydr' is the Tinder of buying art.
The app lets users "like" and "dislike" original works of art from its database of artists by swiping right and left, just like on Tinder. Users can then return to a separate screen to revisit their liked artwork and decide on a purchase (in other words, an accidental right-swipe won't result in purchasing an expensive piece).
wydr's goal is to revolutionize how the art market functions by allowing people and artists to take control of buying art. Whereas the traditional art market requires dealers, who themselves require a piece of the profit, wydr connects artists directly to their buyers, cutting out the middle man and purifying the process of attaining something beautiful.
Artsy Matchmaking Apps
'wydr' is a Tinder-Style App for Buying Art
Trend Themes
1. Artsy Matchmaking - Artsy matchmaking apps are gaining popularity, allowing users to swipe through and purchase original works of art.
2. Direct-to-consumer Art Sales - Direct-to-consumer art sales are disrupting the traditional art market by allowing artists to sell their work directly to buyers.
3. Gamification of Art Buying - The gamification of art buying is making it more accessible and appealing to a wider audience.
Industry Implications
1. Art Market - The art market is being disrupted by direct-to-consumer art sales, challenging the traditional model of dealers and intermediaries.
2. Mobile App Development - Mobile app development is driving the growth of artsy matchmaking apps and making art buying more accessible to the general public.
3. Galleries and Auction Houses - Galleries and auction houses may need to adapt to changing consumer preferences by incorporating direct-to-consumer art sales or gamification into their business models.