Facebook announced the return of its #BuyBlack Friday initiative to support Black-owned brands during the holiday season. The social media platform understands that the holiday season is crucial to small businesses and wants to encourage shoppers to purchase from Black-owned companies throughout Black Friday sales.
The initiative begins on November 5th, 2021. Every subsequent Friday will feature Live Shopping segments from Black-owned businesses. Some featured companies include Sahwanda's Hot Pepper Sauce, House of Takura, and Obia Naturals, and more. In addition, the segments include special guests and surprise appearances from influential figures.
Facebook users can visit the Facebook Shop tab for weekly updates. The #BuyBlack Friday weekly updates are also available on the Instagram Shop tab starting November 1st, 2021.
Black-Owned Black Friday Initiatives
Facebook's #BuyBlack Friday Initiative Returns this Season
Trend Themes
1. Live Shopping - Black-owned companies can adopt Live Shopping as a way of showcasing their products and expanding their reach to a wider audience.
2. #buyblack - Retailers and brands can adopt the #BuyBlack campaign to drive sales during the holiday season and increase visibility of Black-owned businesses.
3. Social Media Marketing - Black-owned businesses can leverage social media platforms like Facebook and Instagram to reach their target audience and engage with customers.
Industry Implications
1. E-commerce - E-commerce platforms can partner with Black-owned businesses to feature their products and expand their customer base.
2. Marketing and Advertising - Marketing and advertising agencies can specialize in helping Black-owned businesses craft their messaging and develop effective campaigns to reach their target audience.
3. Consumer Goods - Consumer goods companies can diversify their offerings and feature products from Black-owned businesses to appeal to a more diverse customer base and support the movement towards racial equity.