Buttons ‘n’ Threads is an Australian clothing start-up that claims to offer high-end designer dress shirts that match the quality of big-name brands but at a lower price.
The Buttons ‘n’ Threads shirts feature as many as 23-25 stitches per inch, making them virtually invisible and making the shirt looks seamlessly crafted together. Each buttonhole contains as many as 200 stitches, allowing for easier buttoning and preventing fraying of buttonholes. The sleeve guard and lower front plackets feature a unique horizontal buttonhole that prevents the shirt from tensing up inside your pants. The buttons themselves are made from high quality Australian Mother of Pearl, making them both elegant as well as durable and long-lasting.
The founders of Buttons ‘n’ Threads claim that each shirt takes 11 hours to produce as opposed to regular off-the-rack dress shirts that take about 30 minutes to produce. It is this extra attention that makes the shirts a viable alternative to regular dress shirts. Buttons ‘n’ Threads will soon be launching an Indiegogo crowdfunding campaign to raise funds for the project.
Cost-Conscious Designer Shirts
The Buttons ‘n’ Threads Shirts Blend High Quality with Lower Cost
Trend Themes
1. High-quality, Low-cost Designer Shirts - The rise of clothing start-ups like Buttons ‘n’ Threads showcases the trend of offering high-quality, designer dress shirts at lower prices, disrupting the traditional luxury fashion industry.
2. Seamless Craftsmanship and Attention to Detail - The meticulous stitching and innovative features of Buttons ‘n’ Threads shirts highlight the trend of customers seeking garments with superior craftsmanship and unique design elements, presenting opportunities for disruption in the fashion market.
3. Crowdfunding for Fashion Start-ups - The use of crowdfunding, as planned by Buttons ‘n’ Threads, demonstrates the trend of new fashion brands leveraging platforms like Indiegogo to raise funds, challenge established players, and bring innovative products to market.
Industry Implications
1. Fashion Retail - The rise of clothing start-ups like Buttons ‘n’ Threads presents a disruptive opportunity for the fashion retail industry, encouraging established retailers to rethink their pricing and production strategies in order to compete.
2. Luxury Fashion - Buttons ‘n’ Threads' ability to provide high-quality designer shirts at a lower cost poses a disruptive innovation opportunity for the luxury fashion industry, compelling luxury brands to reconsider their pricing models and value propositions to attract cost-conscious consumers.
3. Crowdfunding Platforms - The utilization of crowdfunding platforms, such as Indiegogo, by fashion start-ups like Buttons ‘n’ Threads suggests a disruptive potential for the crowdfunding industry, prompting platforms to improve their support and services for aspiring fashion entrepreneurs.