The ButterUp is an ingenious yet admirably simple invention that tackles one of the great problems of modern life -- how to spread butter onto your toast when it's hard right out of the refrigerator.
Designed by Australian industrial designers Sacha Pantschenko, Norman Oliveria and Craig Andrews, the ButterUp butter knife has a row of precisely-shaped holes on the blunt edge of the knife. This enables you to grate a cold stick of button, creating skinny butter ribbons that are easy to spread when cold compared to awkward chunks.
The importance of this particular invention is exemplified by the manner in which it has blown past its Kickstarter fundraising goal. A pledge of $12 will land you a ButterUp knife in early 2015.
The knife will be available in classic polished or modern satin finishes.
Crafty Butter Knives
The ButterUp Knife Makes It Easy to Spread Cold, Hardened Butter
Trend Themes
1. Butter-knife Innovation - The creation of the ButterUp knife demonstrates consumer demand for new and improved kitchen tools that make food preparation easier and more efficient.
2. Convenient Food Gadgets - Consumer interest in convenient and non-traditional kitchen tools and gadgets like the ButterUp knife presents opportunities for startups to create and market new products.
3. Design for Everyday Life - The ButterUp knife's simple yet effective design represents a larger trend in consumer preferences for functional products that enhance daily life experiences.
Industry Implications
1. Kitchen Tools Industry - The ButterUp knife is a disruptive innovation in the kitchen tools industry that introduces new possibilities for food preparation and could lead to similar product innovations.
2. Crowdfunding Industry - The ButterUp knife's successful Kickstarter campaign speaks to the potential for crowdfunding as a viable option for launching new food-related products and startups.
3. Home Goods Retail Industry - The consumer interest in innovative kitchen gadgets and tools presents new retail opportunities for home goods stores looking to diversify their product offerings.