The newest Butter Goods 2021 collection was recently unveiled and the Australian fashion label nods to its roots as inspiration. Notably, this is the first menswear collection to drop for the year and the lookbook that shows off the new looks are shot in the brand's hometown of Perth as well as the US West Coast, and the center of Los Angeles.
The silhouettes that join the range include hoodies and half zippered sweaters with minimal branding, graphic tees, bright shirts, and more. The structures are true to traditional skateboarding garments with some elements that are referenced from streetwear culture as well. A notable piece in the collection include the Patchwork Jacket in the color options of blue or khaki.
Perth-Honoring Skate Menswear
The Newest Butter Goods 2021 Capsule Nods to its Hometown
Trend Themes
1. Skate-inspired Menswear - The trend highlights opportunities for brands to incorporate skateboarding culture into their menswear designs.
2. Local-inspired Collections - Designs influenced by the local culture and surroundings of a brand's hometown are becoming a popular trend in fashion.
3. Minimalist Streetwear - The trend towards minimal branding in streetwear presents opportunities for brands to experiment with understated design elements.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate elements of skateboarding and streetwear culture into their designs to appeal to a broader audience.
2. Local Tourism Industry - Fashion labels can partner with local tourism industries to showcase their hometowns and inspire collections based on the local culture.
3. Streetwear Industry - The streetwear industry can experiment with minimal branding and incorporate skateboarding-inspired designs into their collections.