Polygraphe Studio was tasked with overhauling the brand identity of the Butler Overboot.
The product is hinged on its cuteness, practicality and efficiency. The boot is easy to get on, protective against the rain, muck and mud that kids are prone to get into and, best of all, its candy-colored design makes it cheerful and fun.
The web design for this product is intended to reflect the same principals. Its simplistic design allows for efficiency. Bright colors, large print and even larger graphics makes the information easily accessible. The whimsical graphics see the Butler Overboot pictured in front of nautical-themed wallpapers: think raindrops, umbrellas and anchors, playfully conveying that the boot will be able to weather the elements in style.
Cheerful Rainboot Branding
The Butler Overboot Experienced a Branding Overhaul
Trend Themes
1. Colorful Rainboots - Opportunity for creating rainboots with playful and bright designs for kids
2. Efficient Web Design - Opportunity for creating simplistic web designs for efficient information accessibility
3. Branding Overhaul - Opportunity for branding overhauls of products that emphasize cuteness, practicality, and efficiency
Industry Implications
1. Footwear - Rainboot brands can focus on creating playful and colorful designs for kids' boots
2. Web Design - Web design companies can focus on creating efficient and simplistic designs for product websites
3. Marketing - Marketing agencies can focus on branding overhauls for products that emphasize cuteness, practicality, and efficiency