BAPE is an iconic streetwear label that has made a name for itself all across the globe -- the latest drop by the brand is the 'Busy Works Store' collection. It dives back into its roots and completely spotlights its signature motif, the Ape Head, for the new capsule. The new range features a selection of both apparel and accessory items that are adorned in the familiar emblem.
There is a wide selection of plain white tees that see the Ape Head along with a colorful range of details. All of the tees are adorned with text that reads "Busy Works" and "Bathing Ape" in the circle surrounding the logo. The colors available include brown, red, green, black, coral, purple, blue, and yellow. There are also solid tonal tees and bucket hats. The accessories include circular rugs, frisbees, karabiners, rubber coasters, and clocks -- all of which are available in the expansive color palette mentioned earlier.
Logo-Centric Expansive Collections
BAPE's Busy Works Store Capsule Spotlights the Iconic Ape Head
Trend Themes
1. Logo-centric Collections - The trend of creating collections that focus on highlighting a brand's logo or iconic motif.
2. Colorful Apparel and Accessories - The trend of offering a wide range of colorful options for both apparel and accessory items.
3. Expansion of Signature Motifs - The trend of diving back into a brand's roots and extensively featuring their signature motifs in new collections.
Industry Implications
1. Streetwear - The streetwear industry can explore logo-centric collections that put a spotlight on iconic brand logos.
2. Fashion Accessories - The fashion accessories industry can capitalize on the demand for colorful and diverse options for apparel and accessories.
3. Home Décor - The home décor industry can create products that incorporate brand motifs and offer a wide range of color choices to appeal to consumers.