The Busch Light Solar Cooker is the perfect flame-free way for campers to enjoy a meal on their next outdoor adventure. According to the brand, "there’s a dire need for a solution like this, as forest fires have quadrupled in size and tripled in frequency in the U.S. over the last 20 years - the majority (89% on average) of which are caused by humans."
Busch Beer will offer free Busch Light Solar Cookers fire departments throughout Colorado every weekend from August 17th through Labor Day to stop these forest fires. "The impact of forest fires has been devastating to America’s great outdoors, with the threat continuing to increase each year. As the beer brewed for the great outdoors, Busch Light feels an obligation to contribute to the conservation of our nation’s tree-lined vistas from the threat of forest fires," said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch.
In addition, to offer some meal inspiration for their next trip to the great outdoors, Busch Light joined forces with Top Chef alum Carrie Baird to create a mouthwatering and simple Busch Light-infused recipe that can be made fire-free right in their Busch Light Solar Cooker: the Busch Light Beer Bratwursts with Spicy Peach Salsa.
Beer-Branded Solar Cookers
The Busch Light Solar Cooker is Perfect for Camping and More
Trend Themes
1. Solar-powered Cookers for Outdoors - Opportunities for developing solar-powered cookers that can be used safely and effectively for outdoor camping and cooking.
2. Brand Partnerships for Environmentally-friendly Products - Opportunities for brands to collaborate with environmental advocates and influencers to create and promote sustainable products.
3. Outdoor Adventure Meal Solutions - Opportunities for food and beverage companies to innovate convenient, easy-to-make meals to cater to the growing demand for outdoor adventure activities and experiences.
Industry Implications
1. Outdoor Recreation and Camping Industry - The development of eco-friendly and easy-to-use outdoor cooking products can provide a competitive edge in an industry that prioritizes sustainability and convenience.
2. Food and Beverage Industry - The creation of outdoor adventure meal solutions can tap into a growing market of consumers looking for convenient and healthy meal options while engaging in outdoor activities.
3. Environmental Conservation Industry - Brand partnerships with environmental organizations offer opportunities for companies to contribute to conservation efforts and build a positive brand image.